Located in the south central corner of the Madison Region and directly along the Wisconsin-Illinois border, Rock County, Wisconsin, is one of Wisconsin's largest counties, both in square miles and population. With a growing, diversified set of industries, Rock County serves as a driving economic engine for the state and region.
Rock County’s close proximity to major metro areas and positioning along the I-39 Logistics Corridor creates easy marketplace access and exposure. Paired with affordable cost of living standards, high quality of life, and an array of natural amenities, Rock County is an ideal place to live and work.
Bordered by the Rock River in the south, Rock County residents enjoy fishing, boating, and riverwalk views. With the famed Ice Age Trail and a host of other bike routes and nature walks, Rock County abounds with more than 250 miles of identified trails.
Rock County’s accessibility stems largely from its collection of friendly small towns anchored by the larger, yet navigable, cities of Janesville and Beloit. Janesville, known as the City of Parks, offers a variety of recreation activities nestled within a diversified business market. On Janesville's southwest side is the UW Rock County campus, offering students guaranteed transfer to a four-year UW campus. Beloit is home to nearly 90 industrial firms and the Gateway Research Park, as well as Beloit College, a minor league baseball team, and an abundance of historical museums.
Major industries in Rock County include manufacturing , food processing, healthcare, and logistics. Top employers include Seneca Foods, Frito Lay, and Mercy Health Systems. Rock County’s 2010 population was 160,331. The county seat is Janesville.
Rock County is served by the Rock County Economic Development Alliance.
James Otterstein, Economic Development Manager