Advance Now

Advance Now is a comprehensive, action-oriented regional economic development strategy that will systematically move the Madison Region’s economy forward. The eight-month strategy development process will engage public- and private-sector leaders to define a shared vision for sustained economic growth. The project will culminate in a detailed implementation plan that includes tangible performance metrics, capacity assessments, and one-to-five year action plans.

The Opportunity

In many ways, The Madison Region is poised for tremendous success. We enjoy an exceptional quality of life, paired with assets in research and innovation, natural resources, and an educated, creative workforce.

The Challenge

The region’s assets have not translated into widespread economic prosperity and job creation. Although the region has historically benefited from a strong economy, we are falling behind on the road to economic recovery.

The Context

Historically, the Madison Region has applied an outdated economic development model with competing, fragmented growth plans. With at least 90 separate economic development plans already in place throughout our region, Advance Now will fill a crucial role in stitching these plans together into a unified, comprehensive action strategy that enables us to compete on a larger regional scale in today’s global marketplace.

The Goal

Advance Now will position the Madison Region as one of America’s leading job creation engines and most livable communities. We must focus on building a world-class business infrastructure as seriously as we invest in our quality of life. To this end, we’ll focus on such outcomes as business retention and expansion, sector development, and capital attraction.

The Strategy

Advance Now will produce a tangible implementation plan that garners real results focused on our region’s growth industries. With outcomes built specifically for the Madison Region and tied to economic drivers, the strategy will recognize assets and define what our region will be known for globally. In addition, the strategy will enable MadREP to obtain a federally-approved Economic Development District (EDD) designation for the Madison Region, creating funding opportunities such as seed money for revolving loan funds, planning grants, and infrastructure funding.

Get Involved

MadREP will partner with the Atlanta-based economic development consulting firm Market Street Services, led by founder and CEO Mac Holladay, to develop Advance Now. We’ll also engage public- and private-sector leaders from Columbia, Dane, Dodge, Green, Iowa, Jefferson, Rock, and Sauk Counties in strategy creation and implementation. 

Sign up to get involved and receive Advance Now updates via email. Check back to this webpage soon for more information.

Madison Region Wisconsin

Get Involved

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Please check back often, as we'll be posting more information to this webpage soon.